Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices

Using an experimental research design, this study examines the main effect of conspicuous hotel decoration style on consumer purchase intention, and tests the moderating role of corporate social responsibility (CSR) practices and the mediating role of image perception on the relationship between conspicuous decoration style and purchase intention with Chinese consumers. The results indicate that decoration style had a critical role in explaining Chinese customers’ purchase intention. Specifically, a low conspicuous decoration style led to stronger customer purchase intention than did a high conspicuous decoration style. The relationship between conspicuous decoration style and customer purchase intention was found to be fully mediated by image perception. The findings emphasize the significance of CSR in influencing Chinese customers’ purchase intention with hotels of a highly-conspicuous decoration style. Externally oriented CSR practices (i.e., corporate philanthropy, environmental protection) were found to be more significant in moderating the relationship between conspicuous decoration style and purchase intention than internally oriented CSR practice (i.e., employee treatment). Hotels engaging in philanthropy and environmental protection, can not only elicit a positive response from consumers, but also help mitigate the risks of a loss of organizational legitimacy as a result of high conspicuous decoration.     

校企合作共建社会体育专业（赛马产业管理方向）实训基地的实践研究

实训基地建设是教育培养技能型人才必不可少的一个环节,该文分析了校企合作共建社会体育专业（赛马产业管理方向）实训基地的具体措施及取得的成效,提出了进一步建设的建议。     

高校职业指导改革探索与实践——以广州工商学院为例

文章针对目前高校职业指导存在的问题与不足,对高校职业指导提出了若干改革思路,并在广州工商学院进行改革实验。通过探索与实践,取得了良好效果,优化了职业指导教学模式,推进了职业指导工作的改革与创新。     

浅谈体育教育专业学生教育实习——以淮阴师范学院体育学院10级学生为例

本文通过对淮阴师范学院10级体育教育专业学生教育实习的现状、影响因素等进行分析研究,归纳了高校体育教育实习的一些影响因素,并提出相应的发展对策。     

基于“国培计划”的顶岗实习中英语师范生专业情意发展研究——以湖北科技学院为例

专业情意是教师必备的专业素养,在教师素质结构中占有重要地位。本研究首先了解国内关于顶岗实习生专业情意的研究现状,然后利用问卷调查、日志和访谈等方式,对湖北科技学院英语专业顶岗实习生的专业情意发展现状进行调查;最后,分析影响顶岗实习生专业情意发展的因素,并有针对性地提出一些建议。     

地方工科院校教师工程实践能力培养探究

地方工科院校的首要任务是培养服务于地方经济建设具有创新型的工程实践人才,而大学生实践能力的高低在很大程度上取决于教师的实践能力。本文先是分析了现阶段地方工科院校教师工程实践能力的现状及形成的原因,最后给出了提高教师工程实践能力的策略。     

浅谈计算机专业学生企业顶岗实习期间的评价体系建立

本文通过对计算机应用技术专业学生在企业顶岗实习期间进行调查研究,总结出学生在企业顶岗实习中的管理评价体系,用以充分调动学生的积极性和主动性,更好地进行顶岗实习和实现校企合作。     

Politics of The Ring: Limits to Public Participation in Engineering Practice

How engineering in the context of urban socio‐environmental challenges is practically and effectively mobilized has been the subject of some debate. Numerous professional bodies have encouraged engineers to approach socio‐environmental issues through increased engagement with, and accountability to, the public through effective participatory practices. This article presents a close empirical analysis of a major engineering project in London to argue that engineering has a more complex relationship with social, political and environmental conditions than the idealistic participatory conception supposes. In fact, the spatial, technical and economic arrangements of engineering practice may limit the potential for public participation. Through a detailed analysis of the example of the London Water Ring Main (from around 1988 to 1994), this article shows how myriad sometimes conflicting engineering issues and responsibilities interfered with key elements of effective participation. Therefore, although increased public engagement in engineering may be desirable in theory, substantial professional, institutional and political change may have to occur before this is possible in practice .     

EPC工程总承包项目“区域分包模式”的管理实践

当前,我国许多传统设计研究院正致力于向国际型工程公司的转型,这一转型过程中的一项重大挑战就是对分包商的管理,本文通过中铝国际"区域分包模式"的管理实践以及效果的分析,对EPC模式下的分包管理模式进行了探讨。     

不发达地区新本信息类院系为当地服务问题探索与实践——以三明学院信息工程学院为地方服务为例

本文以三明学院信息工程学院为地方服务为例,较全面地阐述了地处经济不发达地区,地方本科院校信息类二级学院如何面临当地经济不发达,IT产业发展滞后的困难,解放思想,突破专业禁锢,走校企合作、政产学研一体化推进的道路,推进"两化"融合,为当地服务探索和实践过程和体会。